User Defined Variables are created by users after the dataset is uploaded into MarketSight. UDVs, as they're called, do not create new data – rather, they look at the uploaded data in a new way. There are five types of User Defined Variables in MarketSight. Click on each variable type to learn more.
Variable Type | Description |
---|---|
Regrouping | Groups the values of a single uploaded variable. Good for top and bottom boxes. |
Conditional | Groups values from multiple uploaded variables. Good for looking at specific segments. |
Mathematical | Applies basic mathematical operations to an uploaded variable. |
Multiple Response | Groups multiple variables together to recreate a single "check all that apply" question. |
Filter | Used in crosstabs to exclude certain groups of respondents. |
Grid variables are used when you need to display a series of variables that share a common value scheme. They can be useful when you have grid questions in your survey or if you have a series of different variables with a common value scheme that you want displayed together in the same crosstab table. In MarketSight, grid variables are MRVs set to "Count All Values."
Last Updated: 7/11/2019